• Logos & Branding
    Logos & Branding
    A good brand identity starts with an effective logo—an icon that catches your eye. A great logo communicates immediately about the brand it represents—what it is, why you need it, and why you should not forget about it. Once a good logo is created, a brand identity evolves with the skillful combination of a color palette, fonts, backgrounds, borders, imagery, and text. When these elements are used properly, a logo and its brand becomes a part of our culture—like the Golden Arches or the NIKE SWOOSH.

  • Olive & Sinclair Chocolate Co.
    Olive & Sinclair Chocolate Co.
    PRODUCT BRANDING

    An artisan chocolate maker needed a brand identity for his new company. He wanted the brand to seem like it had been around forever. So we created a classic logo and designed a full line of packaging. It all went on to win several ADDY Awards and took Best of Show, prompting the Nashville Advertising Federation to name the designer 2010 Art Director of the Year.

    Designer: Joel Anderson

  • True South Puzzle Co.
    True South Puzzle Co.
    Product Branding
    A friend of ours wanted to start a new puzzle company called True South Puzzle Co. Other than being from the South, there was nothing special to set this brand apart from any other puzzle maker. So we created a branding strategy that would give our client a distinct edge: Support the local arts by featuring designs created by Southern artists. We offered 6 of our own designs to start off!

    Designers: Ligia Teodosiu & Joel Anderson
  • Fat Bottom Brewing
    Fat Bottom Brewing
    Product Branding

    This new beer brewing company based in Nashville, TN needed a brand image as round and full as the beer they make. So we created a vintage-looking logo featuring a brew babe inspired by classic WWII air plane nose art.

    Illustrator: Ligia Teodosiu
    Designers: Joel Anderson & Andy Gregg
  • Fat Botom Flavor Logos
    Fat Botom Flavor Logos
    Product Branding

    Fat Bottom started out with 5 different flavors. Each one has a distinct taste and personality—kinda like the Fat Bottom Girls! We illustrated each logo with a girl to match.

    Illustrator: Ligia Teodosiu
    Designers: Joel Anderson & Andy Gregg
  • Fat Bottom Flavor Logos
    Fat Bottom Flavor Logos
    Product Branding

    We worked hard at creating unique colors for each flavor label while keeping a cohesive branded look.

    Illustrator: Ligia Teodosiu
    Designers: Joel Anderson & Andy Gregg
  • Fat Botom Flavor Logos
    Fat Botom Flavor Logos
    Product Branding

    Once we created 5 unique flavor logos, we had some fun pairing up the pin-up girls with vehicles that matched their personalities. See the whole series of girls and wheels in our illustration section.

    Illustrator: Ligia Teodosiu
    Designers: Joel Anderson & Andy Gregg
  • Music City Pizza
    Music City Pizza
    A tasty project came our way in the summer of 2013—and we could not wait to sink our teeth into it! The client wanted to renovate a popular Nashville performance venue called 12th & Porter and open a pizza restaurant next to it. The Pizza restuarant would be called Music City Pizza, and the idea was to celebrate local bands & music with great beer & pizza.

    Designer: Ligia Teodosiu
    Branding Consultant/Creative Director: Joel Anderson
  • Hog Heaven
    Hog Heaven
    RESTAURANT LOGO

    We love to eat BBQ at this famous Nashville rib shack. One day, Food Network called our friends who own Hog Heaven to say they would be there in 3 weeks to film a feature on their legendary White Sauce. So we scrambled to create a new logo, signs, t-shirts, and a menu worthy of national TV. Funds were tight, so we did some trading. (Yes, we work for food!)

    Designer: Joel Anderson


  • Revolution Doughnuts
    Revolution Doughnuts
    RESTAURANT/BAKERY BRANDING

    The owner of a Georgia-based gourmet doughnut shop hired us to create a logo and branding strategy. She asked us to help her convey the old-fashioned, hand-crafted, special nature of her tasty, healthy treats. So we dug into our inner-Americana and came up with a brand look that make us hungrier than a city cop working the midnight beat.

    Designers:
    Ligia Teodosiu & Joel Anderson
  • Revolution Doughnuts
    Revolution Doughnuts
    RESTAURANT/BAKERY BRANDING

    One great way to promote a brand and generate extra revenue is to create t-shirts to sell in the store. Happy customers actually pay money to walk around the area advertising for the biz!

    Designers:
    Ligia Teodosiu & Joel Anderson
  • Hair Mama Jones
    Hair Mama Jones
    HAIR SALON LOGO

    A Nashville-based salon owner asked us to help her design a logo for her new shop. We could tell that she liked tattoos and the color black— that was enough to get us going on some cool designs. We created 2 logos—one for biz cards, etc. and another for use on stickers, stamps, tatoos and signs.

    Designer: Ligia Teodosiu
  • Various Logos
    Various Logos
    We did these logos for a variety of clients. Each one had a unique message and target audience:

    • Artisan coffee brand
    • Drive-thru coffee house
    • Bowling alley
    • Charity music event
    • Photographer
    • Business & Tourism

  • Legato Gelato
    Legato Gelato
    PRODUCT/STORE BRANDING

    When Jamaican-born Terri-Ann Nicholls gave us a taste of her home-made gelato, we knew her brand would be a success! We proposed a clean, Italian look that played up the colors of a few of her more exotic flavors. The results were as visually delicious as her product!

    Designer: Edward Patton
    Brand Consultant: Joel Anderson

  • Spur Violins
    Spur Violins
    An Australian violin company hired us to create a brand for their new line of electric violins aimed at contemporary pop, rock, country and jazz musicians. After seeing the beautiful instruments and hearing them played by violin masters, the logo evolved as we blended classical and contemporary elements. Playing off of the shape of the vent hole, we created a logo that feels right at home with other stringed instrument brands such as Fender & Gibson.

    Designer: Joel Anderson
  • Spur Violins
    Spur Violins
    A cool logo usually makes a cool t-shirt design!

    Designer: Joel Anderson
  • Willa's Shortbread
    Willa's Shortbread

    It all started with Grandma Willa baking traditional shortbread in her kitchen. Over 30 years later, Willa's Shortbread continues to carry on the tradtion of high-quality products made by hand in small batches, using family-guarded southern recipes. When we were given the opportunity to design their packaging, we decided to re-design their logo as well. 

    Creative director: Joel Anderson
    Designer: Ligia Teodosiu
  • Boulevard Bolt
    Boulevard Bolt
    EVENT BRANDING

    Each Thanksgiving, a 5-K race is run in Nashville, TN to raise money for the homeless. We created the 2010 poster design using fall leaves to create the image of a runner out of negative space. The poster translated easily to a shirt design, too. The design was selected to appear in Print Magazine’s 2011 Regional Design Annual.

    Designer: Andy Gregg
    Creative Director: Joel Anderson

  • Al Dente Catering
    Al Dente Catering
    CORPORATE IDENTITY

    The client is a successful Nashville
    chef who runs a catering business that
    specializes in festive meals made from
    fresh, natural ingredients. He needed a
    brand identity that has a delicious and
    hand-made look. We used organic
    colors, and a loose hand-rendered
    style to give the logo a classic Italian
    vibe that matched his culinary style.
    Designer: Ligia Teodosiu
    Creative Director: Joel Anderson
  • Various Logos
    Various Logos
    Colors and type styling often play a big part in any branding concept.

    • Public Relations
    • Medical technology
    • Bible study resources
    • Children’s music brand
    • Candy brand

  • High Brow Brew
    High Brow Brew
    COFFEE/RESTAURANT LOGO

    A little bit glam, a little bit country, and full of Southern charm, High Brow Brew is a local artisan coffee house that serves delectable southern inspired treats and drinks.

    Designer: Ligia Teodosiu

  • Colette Lash Photography
    Colette Lash Photography
    CORPORATE IDENTITY

    A talented portrait photographer hired
    us to create an updated brand identity
    for her business. Colette Lash shoots
    everyday people in a classic, artful
    way. She gives each of her subjects
    an alter-ego with a story (like a classic
    Hollywood starlet or a cowboy from the
    Old West.) We created a logo that
    captures the adventure and nostalgic
    romance of her photographic style.
    Designer: Ligia Teodosiu
    Creative Director: Joel Anderson
  • Sweet Magnolia Ice Cream Co.
    Sweet Magnolia Ice Cream Co.
    An artisan ice cream maker from Mississippi contacted us about creating a brand mark for his new business. It started with a great name (he considered several options before settling on Sweet Magnolia.) We sketched over 20 concepts before landing on a very nice logo. Here are a few of the sketches to show the range of ideas we explored.

    Designer: Ligia Teodosiu
  • Hellings
    Hellings
    BAND LOGO

    We did this logo for an independant rock band based in L.A.. The band was formed by 2 brothers whose last name is Hellings. That was an important bit of info, since our first round of logo sketches was based on the assumption that fire, horns and pitchforks needed to be incorporated in their brand mark!

    Designers: Paul Lao & Joel Anderson

  • Kerri A. Designs
    Kerri A. Designs
    ARTISAN JEWELRY DESIGNER LOGO

    A local jewelry designer hand-makes
    organic and natural-looking pendants,
    necklaces, earrings, and other works
    of wearable art from precious stones
    and metals. She asked us to create a
    logo that would look and feel like her
    jewelry. We combined cutomized
    fonts with organic illustrations that
    looked like her jewelry motifs.
    Designer: Ligia Teodosiu
    Creative Director: Joel Anderson
  • Rahal Farms
    Rahal Farms
    PRODUCT BRANDING

    This farm practices holistic, sustainable land stewardship, compassionate animal husbandry, and educational community outreach in order to produce healthful, delicious and ecologically sound food. Our challenge in designing the logo was to create something that could work across a variety of platforms, from product packaging, to signage, to a future event space and teaching kitchen.

    Designer: Ligia Teodosiu
  • Rahal Farms
    Rahal Farms
    Letterhead, Envelope & Biz Cards

    We chose recycled paper and designed several variations of the biz card to feature the various animals on the farm. We also matched up the color/illustration to lines of products that will be produced. Our goal was to keep a unified look while allowing for room to grow as the farm expanded.

    Desiger: Ligia Teodosiu
    Creative Director: Joel Anderson
  • The Wine Shoppe
    The Wine Shoppe
    COMPANY LOGO

    We created this logo for a well-established wine and spirits store in Nashville, TN. The store’s new owners wanted to re-brand the old place with an emphasis on rare and imported wines. So we created a logo that feels like a classic European wine label.

    Designer: Joel Anderson
  • The Pharmacy
    The Pharmacy
    A Restauranteur from East Nashville hired us to create the branding for a new Beer & Burger Garden with the look and feel of a Victorian-era pharmacy. We researched old hand-lettering and embellishments from that era to get inspired.

    Designer: Andy Gregg
  • Hunt Brothers Pizza
    Hunt Brothers Pizza
    BRAND IDENTITY

    If we got a dollar for every time this logo appears, we’d be richer than Bill Gates! You may have seen this brand mark on gas station signs in small rural towns—it’s not our best work, but it is our most famous logo. Some folks think the man looks like Saddam Hussein. We actually did this logo during the Gulf War, so it’s possible that we were influenced by the media!

    Designer: Darren Welch
    Creative Director: Joel Anderson
  • Various Logos
    Various Logos
    A good logo should tell you something about the brand it represents. Each of these logos promotes a very different product or service:

    • Denim handbag maker
    • Bible publisher
    • Music museum
    • Song publisher
    • Community organization

  • Farmers’ Market
    Farmers’ Market
    BRAND IDENTITY

    The Nashville Farmers’ Market asked us to create a logo for them. So we hand-illustrated a classic, home-grown rustic logo with a timeless feel. Note the black and white logos—they were a few of the rough concepts that led to the final color logo.

    Designer/Illustrator: Kristi Smith
    Creative Director: Joel Anderson
  • Grand Ole Opry
    Grand Ole Opry
    DRESSING ROOM DOOR SIGNS

    Following the devastating flood of 2010, we were hired to create new dressing room door signs for 18 newly renovated rooms in the famous backstage area of the Grand Ole Opry. Here are just a few of them...

    Designers: Ligia Teodosiu
    & Joel Anderson
  • Peter Nappi
    Peter Nappi
    SHOE COMPANY LOGO

    We created this brand to help an artisan shoe & boot maker launch a new brand that features 100-year-old Italian boot patterns. He was reviving the family business by bringing over old-world Italian boots, bags and other dry goods to sell in the U.S.A.. We created the logo and established a comprehensive style guide to facilitate all of the branding.

    Designers: Joel Anderson
    & Ligia Teodosiu

  • Miracle Hockey
    Miracle Hockey
    Sporting Goods Store logo

    We created this brand mark for a new hockey equipment store. The store name was inspired ny the famous American olympic team that beat the Russians back in the 70s. The whole look needed to be patriotic and miraculous, but contemporary, rather than vintage.

    Designer: Edward Patton
  • Christ Presbyterian Academy
    Christ Presbyterian Academy
    SCHOOL LOGO

    This private school hired us to help them update their look with a collection of logos and other design elements. We created a style guide full of art that would translate well on everything from uniforms, to promotional materials, and site graphics.

    Designer: Darren Welch
    Creative Director: Joel Anderson
  • St. Bernard Academy
    St. Bernard Academy
    SCHOOL LOGO

    This private school in Nashville asked us to give them a total brand overhaul. We created a new logo and an entire style guide complete with secondary logos for all the sports teams. We even designed the school’s bus!

    Designer: Darren Welch
    Creative Director: Joel Anderson