• Product Development
    Product Development
    Clients often need help taking a good product and turning it into something great. That is where design and creativity can make all the difference. A t-shirt has little perceived value. But if it has a swanky design on it that appeals to a specific target audience, it evolves from being a piece of clothing into a coveted and collectible lifestyle accessory. Here are several examples of how we turned ordinary items—everything from apparel, to stationery, to home decor, and school supplies—into successful lines of products.
  • Apparel Design
    Apparel Design
    FARM BOY/FARM GIRL

    Creating designs for such a hip client as Farm Boy was a real honor. They already have a full line of very cool products, so we were a bit intimidated by the high bar their collection has already set! Nevertheless, we rolled up our sleeves and put in several honest days’ work.

    Designer: Ligia Teodosiu
  • Apparel Design
    Apparel Design
    FARM BOY/FARM GIRL

    Hats and t-shirts are essential for farm fashion.

    Designer: Ligia Teodosiu
    Creative Director: Joel Anderson
  • Apparel Design
    Apparel Design
    FARM BOY/FARM GIRL

    A good t-shirt design can work on lots of colors. You can’t go wrong with pink for chix.

    Designer: Andy Gregg
    Creative Director: Joel Anderson
  • Apparel Design
    Apparel Design
    FARM BOY/FARM GIRL

    ...and you can’t go wrong with blue for dudes!

    Designer: Andy Gregg
    Creative Director: Joel Anderson
  • Apparel Design
    Apparel Design
    FARM BOY/FARM GIRL

    Ah, tractors and tail feathers. These t-shirt themes practically design themselves!

    Designer: Ligia Teodosiu

  • Apparel Design
    Apparel Design
    The folks at Farm Boy Brands liked our last designs so much, they asked us to create 5 new designs for their Fall 2011 collection. This cool design looks even better on a beautiful model!

    Designer: Ligia Teodosiu
  • Apparel Design
    Apparel Design
    FARM BOY/FARM GIRL

    These two designs were aimed at guys, so we had Andy plow deep into his fertile imagination to create the art.

    Designer: Andy Gregg
  • Apparel Design
    Apparel Design
    FARM BOY/FARM GIRL

    We borrowed some inspiration from a famous WWII propaganda poster for one of these designs.

    Designer: Ligia Teodosiu
  • Apparel Design
    Apparel Design
    FARM BOY/FARM GIRL

    Industrial colors seem to work well for this sort of fashion design.

    Designers: Ligia Teodosiu
    & Andy Gregg
    Creative Director: Joel Anderson
  • Playing Cards
    Playing Cards
    ELLUSIONIST PLAYING CARDS

    Here's a product that we don't get to work on everyday. Ellusionist Playing Card Company hired us to create a deck of cards themed after 60s era Madison Avenue businessmen. 

    Illustrator: Aaron Johnson
  • Playing Cards
    Playing Cards
    ELLUSIONIST PLAYING CARDS

    With over 52 cards in a deck (and 12 them with characters) we had to keep the look consistent, yet still give each card a unique personality. Luckily Aaron has plenty of tricks up his sleeve!

    Illustrator: Aaron Johnson
  • Stationery/Postcards
    Stationery/Postcards
    CICADA INVASION

    Every good product line starts with an underexploited natural resource. Take cicadas for instance. In Nashville, they come out once every 13 years and drive everyone crazy. One of Nature’s little jokes provided an excellent opportunity for us to develop an entire line of postcards, posters and gifts!

    Designer: Joel Anderson
  • Novelty Gifts
    Novelty Gifts
    CICADA INVASION

    We dreamed up this whole collection 13 years ago the last time the Periodical Cicadas invaded Nashville. So when they came back, we were ready for them with swatters, beer mugs, t-shirts, stickers, posters, and more!
  • Gifts & Apparel
    Gifts & Apparel
    CICADA INVASION

    When we develop a line of products, we ask: “who is the target audience and what will motivate them to buy the items we are creating?” In this case, it’s anyone who loves or hates cicadas!
  • Posters/Home Decor
    Posters/Home Decor
    CICADA INVASION

    A good product is something people need or really want. If it is super stylish, then it becomes a statement about the user. That is where design plays a big role—taking an ordinary item and making it a coversation piece! In this case, art for a poster would also become a set of commemorative postcards, and t-shirt designs.

    Illustrator: Andy Gregg
  • Collectible Gifts
    Collectible Gifts
    SPIRIT OF NASHVILLE

    It all started with our line of classic posters created to celebrate Nashville’s history and charm. Once the poster art was done, the next logical step was to put the art on high-end gifts and collectibles.
  • Food/Licensing
    Food/Licensing
    SPIRIT OF NASHVILLE

    Licensing is a great way to deepen a product line. Once a brand is established, it’s easy to partner up with makers of other products that appeal to the same target audience. In this case, we’ve lent our Music City designs to a southern shortbread maker, Willa’s Shortbread. It’s a match made in heaven—he sells more cookies, and we extend our product line into new categories!
  • Fashion Accessories
    Fashion Accessories
    SPIRIT OF NASHVILLE

    A tote bag is a logical extension to a line that already has everything! We created a pattern that featured the most popular Spirit of Nashville designs and icons, and we embellished a canvas tote. Chicks dig it.

    Designer: Joel Anderson

  • iPhone App
    iPhone App
    SPIRIT OF NASHVILLE

    Just when you think you have developed every product a line can need, technology advances, creating new opportunities. We took content from our coffee table book and DVD and partnered with an app developer (Firefly Logic) to create a fun and useful tool that can help folks plan a trip to Music City, find their way around, and even send a digital postcard of their favorite places!
  • Wall Calendar
    Wall Calendar
    ART & SOUL OF AMERICA

    We created a 2011 promotional calendar with the French Paper Company to show off their paper and our new line of classic American travel poster art. The calendar won a Gold ADDY, a Gold Regional ADDY, and in May, 2011, it went on to the National ADDYs. It was also selected to appear in Print Magazine’s 2011 Regional Design Annual.

    Designers: Joel Anderson,
    Andy Gregg, Ligia Teodosiu
    & Edward Patton
  • Postcard Collection
    Postcard Collection
    ART & SOUL OF AMERICA

    These postcards were created as part of the Art & Soul of America and French Paper Company promotional calendar to show off Pop-Tone papers.

    Designer: Andy Gregg
    Creative Director: Joel Anderson
  • Candle Tins
    Candle Tins
    ART & SOUL OF AMERICA

    One of our clients produces exquisite scented candles. We are collaborating with them to create a new line of candles with labels that feature our Art & Soul Of America art. The labels and unique scents will make these travel candle tins appeal to consumers who love to explore America’s favorite destinations.

    Designers: Joel Anderson
    & Andy Gregg

  • Candle Tin Labels
    Candle Tin Labels
    ART & SOUL OF AMERICA

    These travel tins of scented candles capture the aroma of each city or national park we’ve depicted in our art. Scents like juniper, sage and lemon pepper go quite nicely with our designs!

    Designers: Joel Anderson
    & Julian Baker
  • Toys & Apparel
    Toys & Apparel
    UNIVERSAL STUDIOS

    Universal’s licensing department hired us to help them create a style guide (art and graphic standards) for the 25th anniversary of Bruce Lee’s death. The licensing collection was made available to companies around the world who used our art to create products of all kinds. We especially enjoyed seeing our art translated into packaging and apparel.

    Designer: Joel Anderson

  • Apparel
    Apparel
    UNIVERSAL STUDIOS

    Before Universal Studios began production on Jurassic Park III, they hired us to help them create a comprehensive style guide that would target 3 specific audiences of boys (ages 6 to 14.) Some guys like NASCAR and wrestling. Others like extreme sports. And others are into museums and science. This is a sample from the collection aimed at the 3rd group.

  • Apparel/Home Decor
    Apparel/Home Decor
    UNIVERSAL STUDIOS

    Team Woody was the sponsor for a Formula 1 racing outfit. Universal Studios hired us to create a style guide that would fuse that nutty wood pecker with the high-speed world of racing. Most of the products we dreamed up were aimed at boys age 6-14.
  • Toys/Apparel/School Supplies
    Toys/Apparel/School Supplies
    UNIVERSAL STUDIOS

    The Grinch was a very big movie for licensing. Universal hired us to work on a special line of products aimed at teens. We called the line Whovenile Delinquents and went for a rebellious, edgy feel. Our style guide was used by licensees around the world to make everything from school supplies, to apparel, to home decor.
  • School Supplies
    School Supplies
    NORCOM, INC.

    School supplies are just commodities—unless you can give them some attitude and make them visually more appealing than the competition. Norcom hired us to create pop culture eye candy that would make their ordinary pocket folders and notebooks stand out. This line spoofed old comic books.

    Designer/Illustrators: Joel Anderson & Matt Lehman

  • School Supplies
    School Supplies
    NORCOM, INC.

    Our clients in the stationery and school supply biz are always looking for ways to reinvent notebooks, pencil holders, etc.. We helped them to take design to a new level through shapes, colors and materials. Rather than just printing new designs on paper, we challenged them to use metal and create a line called Hardware. (This was before schools had metal detectors installed at the doors.)
  • School Supplies
    School Supplies
    NORCOM, INC.

    In the never-ending battle to make school supplies jump off of the shelf and into the hands of back-to-school shoppers, Norcom hired us to create a line of 1970s-era faux advertising imagery to make their notebook covers stand out amid the clutter.

    Designers: Matt Lehman
    & Joel Anderson

  • Apparel
    Apparel
    NATIONAL GEOGRAPHIC

    National Geographic has a wealth of amazing nature photography. They asked us to help them create some creepy, fun, or thrilling apparel that would appeal to kids. It started with choosing cool images. Then we wrote snappy slogans to go with the pictures. These shirts were sold in their gift stores and catalogs during the fall/Halloween season.
  • Photo Albums
    Photo Albums
    C.R. GIBSON

    Many everyday products are functional and necessary, but not necessarily pretty. Targeted design elevates them beyond utility and makes them fashion statements. Each new season, C.R. Gibson must redress their products to stay in step with consumer tastes and trends. They call us every now and then to bring some extra spice to their in-house creative efforts. In this case, our unique illustrative services came in handy.
  • Greeting Cards
    Greeting Cards
    GIDEONS INTERNATIONAL

    Ever wonder how Bibles end up in hotel room night stands? That is the work of the Gideons. In order to buy and distribute Bibles all over the globe, they raise money buy soliciting donations from churches who believe in their mission. Part of the fund-raising effort includes selling greeting cards like the ones shown here. They gave us themes and we illustrated cards that would appeal to a wide range of tastes.