Farm Boy / Farm Girl

Farm Boy/Farm Girl brands invited us to collaborate in developing new apparel concepts to fit their fun, rural farm-pride vibe.

How do you make a fashion statement with a farm-fresh theme? The artwork would need to appeal to young people in a cheeky, stylish way without being too goofy.

We went to town—er, to the country side, digging up puns and farm humor themes that had multiple meanings. Then we rendered shirt and hat designs in a vintage Americana way that drew from feed sacks and farm product ads of the 20th Century.