Memphis Postcard

Services: Hand-lettering
Illustration & Design: Aaron Johnson
Creative Direction: Joel Anderson

The Project

One of our licensees approached us with a request for a true-to-Memphis postcard they could sell in their Memphis gift shops.

The Challenge

Memphis has so many unique attributes, memorable features, cultural attractions, and iconic visual settings, we knew it would be a challenge to tell the story of Memphis in just a 4.5” x 6” postcard!

The Solution

We celebrated the best that Memphis has to offer (its iconic music) by dedicating each letter of the word to a different aspect of Memphis’s rich musical history, with scenery and musical notes in the background.