Old Glory Distilling Co.

Services: Hand-lettering
Illustration & Design: Aaron Johnson
Creative Direction: Joel Anderson

The Project

The founder of the Old Glory Distilling Co. hired us to create an all-American brand look and packaging scheme to celebrate Clarksville, Tennessee and the famous 101st Airborne Division stationed nearby at Fort Campbell.

The Challenge

We had to figure out how to integrate symbolism that would hint at Clarksville, Tennessee, the Armed Forces, and small batch, hand-crafted whiskey, bourbon, and distilled spirits.

The Solution

We created a patriotic theme using red, white and blue, plenty of stars and stripes, eagles, vintage type and classic design. The Old Glory brand now stands apart from all other competitors due to its distinctive small town America look and feel.

Labels

Liquor store shelves are overwhelming with brands, images, bottle shapes, label colors, and logos. Here we leveraged our experience in creating unique branding that stands out. We took advantage of all the tricks available when creating the label art. Everything from custom die cuts to embossing and foil stamping were used to make the Old Glory line stand out from the competition.

Posters

Old Glory has a fabulous gift shop in their distillery. They sell our poster designs as prints and metal signs. Customers love to decorate with this kind of art, and it does a great job promoting the brand for years on end when folks use the vintage posters as wall decor!