ADG Wins 3 Gold ADDYs and BEST OF SHOW!



Once the logo was done, Joel and Scott started to think about packaging. The chocolate bars needed a wrap label that would set the product apart from everything else in its category. Scott had initially asked Bryce McCloud (a Nashville-based print maker, illustrator and designer) to create the package art. But once Joel had nailed the logo, Scott thought it would be best to let Anderson Design Group produce the packaging to keep the look consistent. Joel loved the way Bryce had rendered the word CHOCOLATE in one of his packaging concepts. So Bryce’s hand-lettering and some bits of his original art were built into the final design for the flagship flavor (67% Cacao.) Joel and Scott worked for weeks to create a full line of package variations for the other flavors. The product started selling like crazy as soon as it hit store shelves. Joel reflects, “People would tell us that they bought the chocolate because they liked the packaging so much. In fact, they saved the label because they couldn’t bear to throw it away after they ate the chocolate! Fortunately the product tastes even better than the packaging looks!”
After the chocolate was selling well in stores, Joel thought it would be a good idea to celebrate the South East’s best chocolate by creating 3 new posters for the Spirit of Nashville Collection (Joel’s line of vintage-looking prints that celebrates Nashville’s history and charm.) In exchange for more free chocolate, Joel created 3 prints, each illustrating a different feeling that O&S chocolate evokes: two swans gracefully drifting in a chocolate pond, two enraptured lovers chest-deep in chocolate, and a shapely diver plunging head-first into a pool of chocolate.
